Sabre Gives Sneak Peek of New, Next-generation Travel Agency Platform
Sabre Corporation, a global travel technology leader, has given travel consultants and suppliers across the airline, hotel, rail, cruise and car rental industries a sneak peek at its game-changing Sabre Red Workspace. The software solution will harness the changes in the industry and provide both retailers and suppliers with a content rich marketplace, intelligent decision support tools and predictive data insights that enable agents and suppliers to more easily create personalised experiences for travellers.
Developed on Sabre’s merchandising platform providing access to its award-winning GDS, travel consultants around the world will benefit from a more intuitive way to book travel, while airlines, hotels and other industry suppliers are now empowered to market their brands in the same way they market in other channels.
“Data, analytics, personalisation and mobile have been trending in the marketplace for some time and offer exciting opportunities for buyers and suppliers to meet changing traveller needs,” said Sean Menke, president of Sabre Travel Network.
“Travellers want more than an itinerary; they want to feel confident about their purchases and expect a trip built around choice. That’s why in addition to a superior user experience, our new Sabre Red Workspace provides travel consultants with data insights, relevant offers and price transparency.”
Sabre will begin upgrading travel agency customers in Europe, Middle East and Africa (EMEA) to the new solution in early 2017, after a pilot later this year.
“Europe, Middle East, and emerging regions like Africa may have very different growth rates and characteristics, but they are united by a desire to make better use of technology in their business operations and for their travellers,” said Harald Eisenaecher, senior vice president, Sabre Travel Network, Europe, Middle East and Africa. “Our new Workspace is a step change for agencies and suppliers looking to strengthen their retail capabilities.”
Agents and suppliers who have been involved in the development of the innovative solution have helped drive the user interface of the new travel marketplace solution, combining the look and feel of a consumer-focused website with insights, tools and features that help drive more personalised offerings to sell travel more effectively.
“Traveller attitudes are changing, and there’s now much higher expectation to provide unique value, whether that’s remembering how many bags they usually take on their London to New York monthly trip, or giving instant hotel recommendations based on their preferences and activities,” said Julie Oliver, managing director, Business Travel Direct.
“Sabre’s new solution addresses all these things, putting data insights, customer profiles and merchandising capabilities right at our agent’s fingertips, making it much easier and more efficient to provide that something special at every stage of the travel lifecycle.”
– The combination of data-driven booking trend information with intuitive design and a consumer-grade user interface, smart product differentiation for air extras and Branded Fares, and inspirational shopping are among the many new features enabling agents to deliver personalised experiences and invaluable consultancy to their customers.
– The new Sabre Red Workspace intelligent platform features innovative integration of Sabre Dev Studio APIs, to equip travel consultants with a unique Decision Support Bar providing market data and intelligence services for fare trend and range, travel seasonality and alternate airports. Just imagine if a travel consultant could advise on the best time to book to get the best price, predict the best days of travel, or even offer more options to choose from including alternate airports displayed in interactive maps. That’s travel consultancy at its best, with simplified comparison shopping to cleverly serve the specific needs of travellers.
– The user-friendly interface of the new end-to-end solution also integrates revenue maximisation tools, including unique indicators that alert the travel consultants about opportunities to increase sales and commissions while offering differentiated options that cater to the traveller’s preferences. The enhanced product information, especially for air extras and Branded Fares, simplifies the shopping experience and reduces training times for newly hired travel consultants.
Value for Suppliers
The new Sabre Red Workspace is also an enhanced platform for suppliers. The Sabre platform features advanced merchandising capabilities with enhanced product information through images, video and more, enabling airlines, hotels and other travel providers to leverage the Sabre travel marketplace for an omni-channel marketing strategy. The graphically-rich workflow supports ancillary and branded fares sales, and enhanced hotel capabilities.
“Sabre Red Workspace was designed with both supplier and agent needs in mind. Suppliers can count on improved consistency across channels while agents can work wherever and however they want, moving seamlessly between command and graphical interfaces,” said Mr Menke, president of Sabre Travel Network.
The new Sabre Red Workspace will provide a consistent user experience across multiple operating systems and devices, including desktop, Sabre Red Mobile for consultants while on-the-go, and Sabre Web Services powering the world’s leading online travel agencies. The new merchandising platform is an upgrade that proves continuous innovation to provide stability, speed and performance in travel commerce transactions.