#Orangepride: KLM Promotes the Netherlands with Orange Aircraft
KLM Royal Dutch Airlines recently introduced its unique orange-coloured Boeing 777-300. The well-known KLM Blue is being combined with orange highlights. The transition between the two colours features aspects of the Dutch flag. The combination emphasises KLM’s Dutch roots and pride in the national colour of the Netherlands.
KLM will deploy the orange Boeing 777 on routine flights within the network and, whenever possible, during events that offer opportunities to promote the Netherlands.
The aircraft will debut this summer and be in operation on the Rio de Janeiro-Amsterdam route during the Olympic Games. On August 22, KLM will use its orange Boeing to operate the “Medal Flight” that brings the Dutch Olympic heroes home.
The introduction of the special aircraft was partly prompted by a social media post KLM published on King’s Day 2015. At the time, KLM’s followers were presented with a picture of an orange aircraft, along with the question: “Should we colour orange next year on King’s Day? #OrangeExperience”. 30,000 likes and 2,500 positive responses later, KLM rolled out its only orange aircraft on June 14.
In regards to the painting procedure, 335 litres of paint were used to spray the aircraft orange fading into KLM’s distinctive blue. It took a team of 35 people four days to spray on the orange livery.
The KLM version of the Boeing 777-300 has a completely revamped interior, with full-flat seats in World Business Class and more legroom in Economy Class, ensuring greater comfort for passengers. In addition, the inflight entertainment system has been fully renewed and adapted throughout the cabin.
By the end of this year, KLM will have replaced more than 80 percent of its intercontinental aircraft cabin interiors.