Jeffrey Goh (47) will head Star Alliances Services GmbH, the Germany-based brand and project management company which coordinates the activities of the world’s largest and most experienced airline alliance.
“Mark Schwab led the Alliance through an important period. After more than a decade of adding new member airlines in significant and strategic markets around the globe, the focus of the Alliance has shifted to a closer integration of customer-facing services, systems and processes”, said Calin Rovinescu, Chairman of the Chief Executive Board.
“With Jeffrey, we have selected an experienced aviation professional who is well-known and respected by our member airliners and will be able to lead our Alliance organisation through the fast-moving developments in this highly competitive global aviation environment in the coming years”, he added.
Jeffrey Goh is currently Chief Operating Officer and General Counsel of Star Alliance, with responsibilities including strategy and membership development, human resources, joint sourcing and fuel-related projects, as well as legal, finance and project Management.He joined Star Alliance in 2007 from the International Air Transport Association (IATA) and prior to that taught and practised law. He holds a doctorate in the principles and policies of regulating airline competition and regulation.