GNTO Gets the Word Out About Greece with Fam, Press Trips
Summer in Greece has taken off at full speed and the Greek National Tourism Organization (GNTO) is doing everything to bring in more visitors with a series of initiatives including fam and press trips as well as on-the-spot filming of Greek destinations.
Chinese Central Television (CCTV) and cable network Liaoning Television are in Greece this month to film among others a 12-episode documentary titled “The Radiance of the Aegean”. Exploring ancient Greek civilisation and culture, the series will be presented by prominent Chinese historian and academic Zhao Lin. Organized with the support of the GNTO office in China, filming by a 70-member crew took place in Athens, Thessaloniki, Nafplion, Olympia, Delphi, Pella, Mykonos, Santorini and Crete.
In the meantime, the GNTO hosted tour operators and international media representatives this month during fam and press trips which included Estonia’s Teztour on Crete focusing on luxury travel. Czech tour group CK Fischer and journalists visited the island of Kos and Athens, while Portuguese travel magazine Volta au Mundo had the opportunity to visit Athens, Santorini and Milos for a 14-page June feature.