German Travel Agents Rank Greece No 7 in Top 10 Destination Study

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Greece is ranked seventh on the list of the top ten vacation hotspots for German travelers, according to the findings of the fvw Destination Study 2016. FVW Mediengruppe is Germany’s leading travel industry media group.

The study was conducted in February and March and based on detailed evaluations by over 260 travel agencies.

According to the study, Majorca, the Spanish mainland and the Canary Islands are the top three most preferred Mediterranean destinations ahead of Portugal, the Turkish Riviera, Italy, Greece, the Turkish Aegean, Egypt and Tunisia.

The study’s results revealed that there are wide-ranging differences in the strengths and weaknesses of the destinations in ten different product categories and four image categories. The categories included “trust and safety”, value for money, hotel quality, beach quality, hospitality, flight connections, service quality, landscape and countryside, and “uniqueness”.

As shown by fvw’s findings, Greece failed to land in the top positions in any of the categories.

Holiday destinations Majorca, the Spanish mainland and the Canary Islands scored best for “trust and safety”, ahead of Portugal, Italy and Greece, “showing that travel agents clearly put the Western Mediterranean ahead of the Eastern Mediterranean for this factor, which has become a key decision-making element for many German families this year”, fvw notes.

In the “value for money” ranking, Egypt, Turkey and Tunisia were ahead of all destinations; the Turkish Riviera, Majorca and the Canaries scored best for hotel quality; Majorca, Egypt and the Turkish Riviera were seen as having the best beach quality; while Majorca, the Canaries and the Turkish Riviera were rated best for flight connections.

In regards to the “uniqueness” of the destinations, Egypt came in first and is followed by Portugal, Greece and Italy.

German travel agents see Italy and Greece as “unique” destinations with good countryside and nature. However, the two countries scored less well in other categories.

Turkey scored high in terms of value for money, hotel quality and hospitality, but received low marks in terms of safety and “uniqueness” as a destination.