The South Aegean Region last week announced a series of actions aimed at boosting the image of the Dodecanese island of Kos following the negative media portrayal due to the ongoing refugee crisis.
The actions will take place in addition to the municipality’s new campaign entitled “Kos Made Of Summer”, designed by regional authorities in collaboration with the Greek Tourism Confederation (SETE) and Marketing Greece. The campaign is part of the region’s three-year tourism strategy, which was presented in January in Athens.
The region’s additional initiatives will begin this month with a visit on Wednesday of 20 Polish journalists and 150 tour operators. The series of actions will then reach out to other markets which have shown a decline in interest to Kos, including the Scandinavian countries, Holland and Belgium, with the goal of introducing the offerings of the destination, the birthplace of Hippocrates — “the father of medicine” — and attracting tourism to the island.
At the same time special spreads featuring the island will be published in a number of local and international media.
“It is very important in these trying times for Kos, to provide the essential tools which will help reverse the negative climate,” South Aegean Region vice governor of tourism, Marietta Papavasileiou said.