Turkish Airlines, the official airline partner of Warner Bros. Pictures’ highly anticipated action adventure Batman v Superman: Dawn of Justice, sponsored the film’s world premiere in New York City on Sunday, March 20, at the Radio City Music Hall, days ahead of the March 25 nationwide release.
A host of celebrities joined director Zack Snyder and the film’s Batman and Superman, Ben Affleck and Henry Cavill, and its acclaimed ensemble cast, including Amy Adams, Jesse Eisenberg, Diane Lane, Laurence Fishburne, Jeremy Irons, Holly Hunter, and Gal Gadot, Callan Mulvey and Tao Okamoto.
“Recently we’ve been able to bring the film to life through unique in-flight experiences and activation”, M. Ilker Aycı, Turkish Airlines’ Board Chairman, said.
Mr Ayci also revealed that “there’s one more piece of good news for our customers” coming soon.
“Turkish Airlines is proud to introduce the first in-flight premiere of the film outside of theaters as part of our in-flight entertainment systems.”
The premiere is part of a larger partnership with Warner Bros. Pictures that was announced in January 2016. The movie experience is extended to fans inflight through an exclusive 777 Turkish Airlines wrapped in Batman v Superman: Dawn of Justice imagery, limited-edition Turkish Airlines Batman v Superman themed amenity kits, a Time Out travel guide for the airline’s newest “destinations” Gotham City and Metropolis, inflight menu items and a special edition frequent flyer Miles & Smiles card.
In the film, Turkish Airlines is featured within a pivotal scene aboard a Boeing 777 airplane. Additionally, two of the film’s stars, Ben Affleck, who plays Batman, and Jesse Eisenberg, who plays global magnate Lex Luthor, took part in a special advertisement announcing Turkish Airlines’ newest “destinations”– Gotham City and Metropolis.
Turkish Airlines encourages fans to join the online conversation around the movie using the hashtags #flygotham and #flymetropolis.