The South Aegean Region has announced the launch of a new tourism campaign for the Greek island of Kos.
The new campaign entitled “Kos Made Of Summer” is entirely funded by the South Aegean Region and part of its three-year tourism strategy, which was presented in January in Athens.
The goal of the region’s new strategy is to identify and promote the region’s tourist product through a specially designed and integrated set of actions aimed at target markets.
The new strategy will serve as a communication umbrella for all of the region’s islands. Each island will have the opportunity to promote itself in accordance to its unique features.
The “Kos Made Of Summer” campaign kicks off the region’s new tourism strategy.
“A special tourism promotion plan was designed for Kos, due to the particular conditions prevailing on the island that have hurt its tourism reputation”, the region’s vice governor of tourism, Marietta Papavasileiou, said during the new campaign’s presentation on Kos on Wednesday.
Kos is one of the Aegean islands where demand was declining due to the influx of refugee arrivals by sea since 2015.
“This is the main reason why the South Aegean Region’s strategic tourism marketing plan is launching with Kos”, she added.
Kos is the birthplace of Hippocrates “the father of medicine” (460-377 B.C.