Messe Berlin is to launch an international offshoot of one of its most successful trade fairs in China, it was announced on Thursday on the sidelines of the ITB Berlin 2016.
Starting in May 2017, ITB China will take place annually on the grounds of the Shanghai World Expo Exhibition and Conference Center in the partnership with TravelDaily China, China’s leading online news portal and event organizer for the travel industry.
ITB Asia is the model for ITB China. Over the last eight years Messe Berlin has organised this highly successful show every October in Singapore. Boasting 760 exhibitors from 73 countries, ITB Asia in Singapore has established itself as the leading travel trade show in Asia.
As the second show in Asia, ITB China will take place in one of the leading industrial cities in the People’s Republic of China, with a population of around 23 million one of the largest cities in the world and exclusively focus on the Chinese travel market.
For its premiere, ITB China already counts the big names of China’s travel industry on its partner list. Ctrip, China’s leading online travel agency, has already committed to send its buyers to ITB China to make large purchases of new products. Alitrip, the travel brand of the Chinese internet giant Alibaba, has also announced that it will be sending buyers from affiliated travel agencies to ITB China.
As with ITB Asia in Singapore, ITB China will be for trade visitors only. In Shanghai, buyers and trade visitors from China will be able to meet international exhibitors and business partners. Visitors to ITB China can also take the opportunity to attend the ITB China Convention, which runs parallel and will be jointly organised with TravelDaily China.
ITB China will debut May 10-12, 2017.