“Travelife for Hotels & Accommodations” recently signed an agreement with the Greek “We do local” certificate, committing to closer partnership. The two certification schemes recognize the achievements of tourism businesses committed to working in a sustainable way by supporting local suppliers, communities and culture.
Collaboration between different tourism organisations with a common purpose, such as helping Greek hotels operating more sustainably, becomes increasingly important to business success.
The collaboration between We do local and Travelife aims to increase the number of hotels using sustainable management systems. This not only improves the efficiency of their business, but increases the opportunities to promote these hotels to visitors.
“It is a ‘win-win’ situation for all involved,” said Sören Stöber, Travelife’s Commercial Director. “Tourists benefit from a more unique and interesting holiday. Hotels benefit from positive business relationships. And local communities and businesses benefit from increased income and improvements to the area.”
Travelife for Hotels & Accommodations is one of the world’s leading sustainability certification schemes for tourism companies. It has 1,400 hotel members worldwide and works in partnership with leading tour operators, such as TUI, Thomas Cook, DER Touristik, Monarch and Sunvil, to improve sustainability in the industry.
Hotels that achieve Travelife GOLD certification prove in an on-site audit that they treat staff and local people fairly, protect people’s rights and the environment, and support local businesses. This improves efficiency of the hotel operations, the quality of the customer experience, and contributes to the economic development and environmental and cultural protection of destinations.
“We do local is based on the philosophy of going ‘back to our roots’ and building a better quality of life,” explained Lefteris Karatarakis, Vice President of Local Production & Hospitality SA, We do local. “We help businesses increase their competitive advantage by differentiating themselves, in both substance and quality.”
He continued: “By protecting the local environment, sharing local customs and introducing local cuisine to guests, We do local businesses offer them the chance to enjoy a unique and authentic experience, full of real flavour, rich in images, emotions and memories of the holiday destination.”
Local people also benefit, as We do local businesses support the local community, producers, workforce and economy.
Mr Stöber added: “What unites Travelife for Hotels & Accommodations and We do local is our commitment to help protect local places, people and produce. When a tourist sees one of our logos they know that this business knows how important it is to respect its environment, its cuisine, its customs and traditions to ensure its prosperity – now and in the future.”