The Santorini campaign is centred on banner ads and video interstitials and will run for three weeks on leading travel sites such as tripadvisor, lonelyplanet, expedia and airbnb.
The campaign’s key target markets include the United Kingdom, the Netherlands, Germany, France, Austria, Belgium, Italy and the Nordic countries.
The municipality has placed particular emphasis on the banner ads and video interstitial displayed on the National Geographic website. The Santorini banner ad is seen on the homepage and in various sections — travel, photography, news, ROS (across the site) — and in the Greece Guide.
To view the campaign press here.
The campaign is financed by the South Aegean Region.