connect with us
Greece's latest tourism industry news by Greek Travel Pages

IBTM 2015 Interest in Athens as MICE Destination

Photo © elxeneize, Shutterstock

Photo © elxeneize, Shutterstock

Promoting the Greek capital as a leading city break and MICE destination was at the center of the Athens Convention & Visitors Bureau’s (ACVB) strategy, which it put into practice at this year’s IBTM World 2015, held recently in Barcelona, Spain.

The ACVB participated in the sector trade fair which this year recorded a record number of appointments, over 80,000 scheduled before the start of the show, among some 4,000 hosted buyers in attendance.

According to the ACVB, foreign professionals in tourism expressed a steady interest in Athens as a city break but also a conference destination, with ACVB representatives participating in more than 60 meetings with hosted buyers.

Main queries included the highlights of Athens as a destination, ACVB services, and information on how to organize an event in the Greek capital. Meanwhile, there was increased interest in incentive travel as well as selecting Athens as a host city for major international conferences in period 2017-2019.

Follow GTP Headlines on Google News to keep up to date with all the latest on tourism and travel in Greece.
About the Author
This is the team byline for GTP. The copyrights for these articles are owned by GTP. They may not be redistributed without the permission of the owner.

Add your comment