The worldwide development of the city of Athens brand and hotels will be the focus of a premium workshop to be held on Monday, November 30, as part of the 100% Hotel Show.
The workshop entitled “Athenian Hotelier: The mega expansion workshop” will focus on techniques and solutions aimed to help the hoteliers of the Greek capital understand the innovative development techniques of their hotel product in relation to the characteristics of the destination.
Invited expert speakers will present the prospects of the destination in detail.
Workshop key points
– Hotel Market Analysis & Opportunity Development: Adjusting the hotel product according to the characteristics of the destination and opportunities for hotel development.
– Niche Market Demand & Targeting Methods: Targeting techniques of important niche markets such as Gay & Lesbian, Luxury, Gastronomy & Wellness and the prospects of Athens to these audiences.
– Digital Strategies & Content Personalisation: The optimum online marketing techniques for sales increasing using targeted content.
Speakers: Theofilos Kiratsoulis, destination expert at Toposophy; Nikos S. Morantis, strategy specialist at Morantis | Tourism Strategy Experts; and Dimitris Serifis, digital marketing expert at Nelios.
The workshop begins at 11am. For further information on the workshop, press here.
The 100% Hotel Show will take place on November 27-30 at the MEC exhibition center in Peania, eastern Attica, and will focus on issues affecting the modern hotelier.
The Greek Travel Pages (GTP) is a main media sponsor of the exhibition.