Tourism has always been the driving force of the Greek economy and it must be acknowledged that recent efforts by all stakeholders to boost this sector have paid off. According to data provided by the Bank of Greece, almost 12 million tourists visited Greece from January to July 2015, marking an impressive 14,2% increase in incoming tourism, despite the financial crisis and the mostly negative publicity Greece has received this year in the international press.
Apart from the joint initiatives of the Greek government and the national tourism associations, it is important that businesses also contribute to further growth of the tourism industry in Greece, with whatever means are available to them. Posidonia Exhibitions, a leading organiser of trade fairs in Greece, specializing in events for the maritime industry and sea tourism, has been highlighting the importance of the MICE industry for the national economy, a niche sector of the tourism industry that both generates business for the local community while projecting a positive image of Greece to the world.
The greatest achievement of Posidonia -our biennial international shipping exhibition- is that it repeatedly confirms globally that Greece is open for business and that business opportunities for both the shipping industry and the MICE sector abound in this country. In addition to that, Posidonia literally boosts the local economy of Athens and wider Attica as exhibitors and visitors invest some Euro 50 million in their Posidonia participation, including spending on accommodation, business meetings, hospitality events, stand constructions, transportations, customs clearance and movement of exhibits etc.
To further support the Greek tourism industry, our organisation launched the Posidonia Sea Tourism Forum, a specialised event for the Sea Tourism sector, which quickly grew to become the major meeting point for the industry and the region’s authorities, with the long term goal to create win-win situations for all stakeholders involved.
And the benefits to be reaped are more than obvious: According to a study by the Hellenic Chamber of Shipping, the financial contribution of Sea Tourism, spearheaded by the cruise sector, can reach €1 billion annually for the Greek economy and has the potential to create 40.000 new direct and indirect jobs in the foreseeable future. With this in mind, our company will continue investing in the Posidonia Sea Tourism Forum to further strengthen our country’s position in this booming tourism sector.
We wish a successful participation to all Greek companies participating at tourism events in Greece and abroad and will join them in their efforts.