One of the main objectives of Greek tourism is the expansion of the tourist season in Greece.
The Federation of Hellenic Associations of Travel & Tourist Agencies (FED HATTA) recently launched a dynamic effort to make the aforementioned objective a reality: to establish all year round tourism in Greece with all of the country’s forces cooperating towards this direction.
We have already created the “Dodeka ” (Twelve), a dynamic action plan that includes thematic and special interest activities and the promotion of lesser-known tourism destinations, which aims to enrich the tourism product and expand the season. This is an innovative, sectoral initiative from which new tourism products will emerge for our country, which is something necessary in order to redefine Greece as a preferred destination for international tourists. The “Dodeka ” action plan also marks the launch of FED HATTA’s initiatives and actions.
We aspire for the constantly enriched program of activities of “Dodeka ” to be used as a “toolbox”, not only by Greek tour operators and travel agents, but also by their international network. As it is known, travel agencies, on an international level, are the producers and distributors of the tourism product and are principally engaged in composing individual tourist products as well as promoting, advertising and selling them.
Our action plan has been communicated and has already received enthusiastic feedback by all tour operator and travel agency associations abroad and their members. “Dodeka ” will outline the themes of upcoming familiarization trips of tourism and travel professionals.
Upon completion, the “Dodeka” action plan will be promoted by the Federation and its Members (Associations of travel agencies throughout Greece) and professionals in all tourism exhibitions and roadshows worldwide so that its communication will be ongoing and consistent, but also for it to take effect as soon as possible as an extra measure for the promotion of Greece globally.