Thomas Cook on Wednesday announced the launch of a new hotel concept brand for the bohemian spirit named “Casa Cook”, with a first property in Rhodes, Greece, due to open in May 2016.
The 90-room boutique property will be located in the hillsides of Kolymbia and is tailored for those in search of a “stylish home away from home”.
In line with the company strategy for profitable growth and differentiation Casa Cook has been created, complimenting the existing five hotel brands — SENTIDO, SunConnect, Sunwing, Sunprime and smartline.
According to an announcement, Casa Cook differs from traditional hotel concepts; it is not an all-inclusive resort hotel but it is designed to be a fusion between the local destination and the lifestyle requirements of its target group.
Each Casa Cook hotel will have its own personality and be as individual as a home with its own design story reflecting its local environment, culture and lifestyle. Each property will have individually selected artwork and vintage furniture to create a relaxed atmosphere and a stylish boho-chic environment.
Casa Cook employees will be “ambassadors”, inspiring guests to explore by sharing their local knowledge and insight on traditions to offer a truly authentic holiday experience.
Casa Cook Rhodes is being designed by Michael Schickinger, Creative Director of Lambs & Lions, and interior designer Annabell Kutucu. Each room will be newly decorated and either have swim-up pool access or a private pool.
In addition, the restaurant menu will use selected local and regional ingredients focusing on healthy local dishes as well as changing international food trends.
Thomas Cook plans up to three further Casa Cook hotels by summer 2017.