Etihad Airways has launched a colourful new range of collectable limited edition Business Class amenity kits, the result of a unique collaboration between the airline and luxury travel brand LUXE City Guides, the straight-talking, highly curated go-to guide for savvy travellers.
The stylish new kits embody the contemporary and innovative flair synonymous with the Etihad Airways brand, and contain inflight amenities and natural facial products developed exclusively by London-based skincare and grooming brand Scaramouche + Fandango.
Six new stylised kit designs have been created by LUXE City Guides for Etihad Airways, inspired by some of the iconic cities on the airline’s extensive global network. The designs for Abu Dhabi, London and Madrid, have been specially produced for Etihad Airways, whilst the Los Angeles, Sydney and Hong Kong kits feature bespoke LUXE artwork.
Each kit contains a customised Etihad Airways LUXE City Guide which corresponds to the showcased city, covering everything from hotels and restaurants, to spas, bars, boutiques and bespoke shopping, as well as services, specialists and personal guides.
The Abu Dhabi kit uses a unique design pattern inspired by the rich architectural heritage of the Emirate, translated into a style best described as Arabian Modernism. The pattern reflects the Etihad Airways’ brand and colour palette.
Reminiscent of 1960s pop culture, the London kit uses the bold colours of the iconic London Underground map while the Madrid kit features the red and yellow of the Spanish flag in a pattern symbolising the city’s famous annual Carnival.
The initial limited edition offering will be expanded at a later stage, with new designs and more cities to be launched.
The new kits also include a sleep pack containing socks and eyemask, a care pack containing cotton pads and earbuds, in addition to a dental pack and earplugs.