The Municipality of Athens and the Athens Development and Tourism Promotion Company (EATA) have revamped the Greek capital’s greeters program “This is My Athens” as part of a new campaign aimed to promote the multifaceted character of the city and to spread the message across the world.
“This is My Athens” is a free program of the municipality which is available to visitors of the Greek capital and staffed by volunteer Athenians who are excited to show visitors “their city”.
The program, which promotes interactive relations and encourages encounters between visitors and residents of the city, now includes six travel types — the Cultural Buff, the More-for-Less Explorer, the Night Owl, the Outdoor Enthusiast, the Connoisseur, the Luxury Seeker — so as to offer an Athens experience — a Perfect Day — suitable for every visitor and every taste.
The municipality will promote the upgraded program through domestic and international electronic channels through collaborations with members of the travel blogger community who have considerable experience in promoting tourism destinations.
During their stay in the Greek capital, the bloggers will “take over” the city’s social media channels (This is Athens) to spread their experiences worldwide.
Through the new campaign the municipality will also evaluate the spots of Athens where visitors interact the most in order to form the basis to future improve the city.
The campaign has been drawn up by destination marketing agency Toposophy and will run until October 30.
Sponsors of the campaign include the Greek National Tourism Organization (GNTO), VisitGreece, Marketing Greece, Aegean Airlines (exclusive airline sponsor) Athens International Airport, TaxiBeat and members of the Athens Convention and Visitors Bureau (ACVB).