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SAS Moves in with Amadeus Altéa Revenue Management Suite

Scandinavian Airlines (SAS) and Amadeus announce the completion of the carrier’s migration to Amadeus Altéa Revenue Management Suite, laying the groundwork for the optimization of the pricing of both flight and, in the future, ancillary services.


Following a 2013 strategic partnership that saw over 20 SAS revenue management experts join Amadeus and establish a “Centre of Competence”,  the alliance is now working towards the accurate and intelligent pricing of airline packages and offers that can benefit the entire Altéa community.

This cut over will enable SAS to tap into Amadeus’ Airline IT portfolio solutions, with an automated system that is built to withstand change and future growth, while freeing revenue management analysts to focus on activities that create further value for the airline and equips them with user-friendly, real-time tools.

“Today, network airlines are suffering with complex revenue management IT solutions and the ‘buy-down effect’ when it comes to taking control of revenue. However, we are excited to be working with Amadeus on a solution which tackles these issues and is fully integrated with our other Altéa systems,” Tobias Jönsson, VP Revenue Management at SAS said of the partnership.

amadeus-new-logo-on-blue_smallAmadeus provides unique revenue management solutions by using more accurate and complete data drawn from Amadeus Altéa Suite as well as other sources, and a wide range of accurate, real time data from the airline itself.

“The end-to-end nature of the approach enables greater automation and means SAS will now be able to correctly price relevant offers for travelers, automatically registering when travelers are also purchasing ancillary services. This solution will support our vision for a truly traveller-centric global travel ecosystem,” added Julia Sattel, VP Amadeus Airline IT.

A 13,000-employee-strong technology solutions provider for the global travel industry, Amadeus’ customer groups include airlines, hotels, rail, ferry operators, and car rental companies, travel agencies and websites, as well as corporations and travel management companies.

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