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Travelport: 100 Airlines Already Signed Up for ‘Rich Content and Branding’ Technology

Head of Global Supplier Strategy at Travelport, Ian Heywood. Photo source: Travelport

Head of Global Supplier Strategy at Travelport, Ian Heywood. Photo source: Travelport

Travelport, a leading Travel Commerce Platform, has announced that 100 airlines had already signed up to its industry-leading Travelport Rich Content and Branding merchandising solution. The announcement was made to delegates at the CAPA “Airline in Transition Aviation” annual event in Dublin, Ireland, last week.

Launched only months ago, the popular merchandising technology, which is integrated into the company’s Travel Commerce Platform, including its Travelport Smartpoint agency point of sale, enables airlines to retail their products more effectively to the global travel trade. In essence, it allows airlines to control how their products are visually presented and described to agents, utilizing images and descriptions very similar to what airlines provide on their own web sites, in order to drive sales of core fares, as well as ancillaries, or “optional extras”, such as bags, lounge passes or “next fare up.”

Some of the many benefits of Rich Content and Branding to travel agencies include: potential increase in ticket sales; the ability to book through their usual, preferred booking processes, rather than having to go to an airline’s website for more information; and significant upselling opportunities on both core fares and ancillaries.

Airlines to have recently signed up to Rich Content and Branding include TAP Air Portugal and LATAM, as well one of the world’s largest airlines (based on passengers boarded), China Eastern. Of the 100 airlines now signed up, nearly 60 are already available and fully bookable in Travelport’s Travel Commerce Platform, with more being added on a weekly basis.  The list of “live” airlines includes Delta Air Lines, British Airways, Singapore Airlines, easyJet and Ryanair.

In 2014, Travelport earned widespread industry recognition by winning numerous technology awards for its merchandising offering.  In 2015, it plans to continue its focus in this area by introducing a range of new, merchandising product innovations, all designed to empower airlines even further in the distribution and merchandising of their increasingly sophisticated core product and ancillary offerings.

For more information on Travelport Rich Content and Branding, press here.

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