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Greece 7th Among Top 10 European Traveler Picks

Photo © Maria Theofanopoulou

Mykonos. Photo © Maria Theofanopoulou

Greece is ranked 7th among the Top 10 destinations of choice for European travelers, according to data released on Monday by SETE Intelligence (InSETE), the Greek Tourism Confederation (SETE) research unit.

Epirus, Ioannina. Photo © kostasgr / Shutterstock

Epirus, Ioannina. Photo © kostasgr / Shutterstock

Spain, Germany and France held the top three spots with the European holidaymaker spending on average 858 euros per trip, an increase of 10 percent with the corresponding over-night average at 108 euros, showing a slight increase of 2 percent.

For February, the Global Review Index (GRI) for Greece, by category and region, came to 80 percent; the highest satisfaction recorded in Epirus at 88.4 percent and the Cyclades at 87.4 percent, with Santorini and Mykonos being among the top destinations.

Athens lagged behind Istanbul and Barcelona as a leading destination, but performed better than Rome. Thessaloniki was the only region with quality scores below 80 percent.

The Global Review Index (GRI) is calculated by ReviewPro, a company specializing in measuring the online reputation of hotels. Data was based on evaluations of 6,422 customers at Greek hotels and 45,582 clients at competing destinations.

In the meantime, incoming traffic at Athens and Thessaloniki airports in February, increased by 24.1 percent and 20.6 percent respectively, maintaining the upward trend but lower compared to January with 30.7 percent and 25.4 percent, respectively. The overall growth rate at the two major Greek airports for this year comes to 27.2 percent and 23.1 percent respectively.

greece-cruisesAt the same time cruise travel posted a decline in 2014 with a 13 percent drop in passenger arrivals and an 11 percent decrease in cruise ship arrivals, compared to a 10 percent reduction in cruise ship arrivals, but a 3 percent increase in passenger arrivals in 2013.

According to Hellenic Ports Association (ELIME) data, this reflects a trend of larger cruise ships with an average 1,289 passengers per port in 2014 compared to 1,320 in 2013 and 1,157 in 2012.

City Break destinations showed the highest growth in terms of types of trips between 2010 and 2014, increasing by 72 percent globally and 42 percent in Europe. Sun and Beach holidays came second with a 31 percent and 19 percent increase respectively, while touring rose by 28 percent and 20 percent in Europe. Countryside holidays dropped by 9 percent in Europe.The MICE sector increased by 2 percent with conferences at 32 percent, fairs at 25 percent and events at 18 percent.

Some 66 percent of travellers made online reservations worldwide.

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