‘OpenTourism Corinthia’ to Spotlight Branding and its Benefits

Loutraki, Corinthia. Photo source: Loutraki Thermal Spa

Branding tourism products is the focus of the 2^nd OpenTourism Corinthia workshop to take place on March 15 at the Loutraki Thermal Spa, a trademark of the city renowned for its healing waters since ancient times.

The “OpenTourism Corinthia” event will explore ways to best utilize the tourist product through its effective and far-reaching branding. Specialists from the fields of marketing, advertising and design will present the secrets of the trade.

Issues to be addressed include, among others, Destination Branding, Design – Branding and Greek Souvenirs and Strategic Digital Branding for the tourism sector as well as specific proposals for the region of Corinthia, located in the Peloponnese. A networking session will follow.

OpenTourism is an initiative by sector professionals who aim through innovation and open dialogue to address challenges and promote tourism-specific knowledge in ways that will ensure the highest reward. Every month, issues are discussed in open events throughout the country.

The 2^nd OpenTourism workshop is supported by the Corinthian Cluster of Young Entrepreneurs and the Experience Corinthia network, which is active in the promotion of alternative forms of tourism in the region.

Admission to the event is free.