Greek Hoteliers Mildly Optimistic for First Three Months of 2015
The Greek hotel sector is mildly optimistic for the first quarter of 2015 and expects slight improvements in occupancy levels and room rates for the market in general in comparison with the performance of last year, according to the latest tourism barometer report by GBR Consulting on the expectations of the Greek hospitality sector.
According to the report, city hoteliers are expecting significant improvements in occupancy levels but are more cautious on their forecast for room rates as only some improvements are to be expected for the market overall.
GBR Consulting expects falling occupancy levels and significant drops in room rates for the resort hotels that are in operation in Q1.
However, the market is optimistic for 2015 as a whole.
Greece’s city hoteliers are the most optimistic as a vast majority is expecting significant improvements this year in both occupancy and average room rate (ARR) levels in continuation of the positive results of last year. The resort hotel segment has forecast that occupancy will increase, but that room rates will stabilize for this year in comparison with 2014.
The GBR Consulting Barometer is a regular survey that gives insight on the Greek hotel industry’s opinions on current issues as well as expectations about occupancy and ARR.