In May 2013, a team of respected Greek tourism professionals, with years of experience at leading Greek and multinational travel organizations, launched SWOT, a new company for the management and development of tourism enterprises.
“We realized the market’s need for professional representation and specialization in the specific areas which the company now operates,” SWOT’s manager, George Constantinidis, says.
“We develop Greek tourism in a simple way.”
SWOT’s name, which stands for “Simple Way Of Tourism”, has a broader and more fundamental sense, with its initials basically defined as: Strengths, Weaknesses, Opportunities, Threats — data which the company examines and processes for every company it collaborates with and constitutes the values of marketing and strategic business plans.
“Synergies is the only way in Tourism”
The company’s latest initiative was to organize the 2nd Business Travel Professionals Forum (BTPF) held last December in central Athens.
The forum, which was held with the support of the Greek Tourism Confederation (SETE), offered networking opportunities for tourism sector entrepreneurs from hotels, major companies and travel agencies to share ideas, knowhow and ultimately forge professional ties.
Greek enterprises that took part in the 2nd BTPF included Costa Navarino (The Romanos, A Luxury Collection Resort & The Westin Resort Costa Navarino), Grand Resort Lagonissi, Makedonia Palace, Divanis Hotels, Athenaeum Intercontinental, St. George Lycabettus, YES! Hotels, Radisson Blu Athens, Amalia Hotels, Titania Hotel, Sofitel Athens Airport, Novotel Athenes, The MET, Poseidonion Grand Hotel Spetses, Club Hotel Casino Loutraki, Macedonian Hotels, Thraki Palace, Kinsterna Hotel, Kazarma Lake Resort & Spa, Amazones Suites, Aegli Arachova Resort & Spa, Eumelia GuestHouse, Sani Resort, Galaxy Hotel, Αmathus Rhodes, Samaria Hotel, Athens Ledra Hotel, Metropol Hotel Larissa and Nasioutzik Museum.
GTP caught with George Constantinidis to find out a bit more about SWOT’s activities and future plans for the Greek tourism market.
- GTP: SWOT’s area of expertise includes Hospitality Management, Sales Representation and Marketing. But why should a tourism enterprise choose SWOT for these services?
George Constantinidis: What differentiates SWOT from other companies and the reason that an entrepreneur should choose us is that we work methodically on the actual needs of the customer and can really help their development for a specific period of time.
SWOT’s aim and philosophy is to enhance our partners to become protagonists in their field of action, in order to consolidate the position where they belong, in the largest tourist market.
- GTP: You process “Strengths, Weaknesses, Opportunities, Threats,” for every company you collaborate with. How exactly does this contribute to a company’s marketing plan?
George Constantinidis: These four magic words are the basis for a proper preparation and organization of a company to be able to differentiate itself from the rest of the market and competitors, and also be able to have a proper operational structure to develop.
- GTP: SWOT recently wrapped up its second Business Travel Professionals Forum (BTPF) in Athens. What was the feedback from participating companies? What are their needs and what challenges need to be addressed?
George Constantinidis: The feedback we received from the participants was excellent. They were very pleased by both the organization and quality of services. They were very satisfied by the number of meetings held and the high level of the hosted buyers representatives.
- GTP: Should the Greek market expect a third Business Travel Professionals Forum in 2015?
George Constantinidis: Of course! The BTPF 2015 is scheduled for December 10-11 in Athens. Details will be released in the near future.
- GTP: What are SWOT’s future plans and what more will it provide to its customers?
George Constantinidis: The aim of SWOT is to consolidate the local market of tourism enterprises, as the most reliable solution for professionals and companies in Greece. Finally, we will try to integrate services across the spectrum of tourism.
- GTP: What is SWOT’s vision for Greek tourism?
George Constantinidis: SWOT strongly believes that Greek tourism could be upgraded by far if synergies between all the respective factors could be realized in order to have a complete policy that would benefit the market.
- GTP: In your opinion, how can the Greek tourism industry progress even more in 2015?
George Constantinidis: By increasing the level of offered services, keeping prices on satisfactory terms and creating more opportunities to attract big conventions and congresses.