The Thessaloniki Convention Bureau (TCB) introduced Thessaloniki as a destination ideal for holding conferences and events at the seventh Conventa, New Europe exhibition for meetings, events and incentives that took place 21-22 January in Ljubljana, Slovenia. Conventa is a leading B2B event in the South East European region area.
The TCB was featured among this year’s selection of “Conventa Wild Cards”, a program designed to help new or emerging meeting providers to enter the global meeting industry market.
According to Efi Koudeli, General Manager of the Thessaloniki Convention Bureau, trade shows like Conventa are a good opportunity for the TCB to increase brand awareness to place Thessaloniki on the international map of the MICE industry.
Launched last year, the TCB is a non-profit bureau established to promote the Greek Northern City as a destination for European and international conferences. The entrepreneurs that launched the bureau are all based in Thessaloniki and are directly involved in congress tourism.
This was the first time Greece participated in the Conventa exhibition.
The seventh edition of Conventa brought to Ljubljana the highest number of international meetings planners and meeting providers in the history of the show. At Conventa 2015, some 130 exhibitors from 15 countries presented their offer to more than 160 carefully selected hosted buyers from 31 countries.
Over the last six years, Conventa has hosted 753 exhibitors from 13 countries, 1,436 hosted buyers from 40 countries and recorded 17,240 One2One meetings between exhibitors and hosted buyers.