Travelport and Vistara, India’s newest full service carrier, today announced a long term distribution and merchandising agreement.
Through the new agreement, Vistara, a joint venture of Singapore Airlines and Indian conglomerate Tata Group, will distribute all of its fares and offering through Travelport’s Travel Commerce Platform.
Travelport-connected agents worldwide will now have seamless access to search, compare, and book Vistara fares and ancillary services through their existing desktop workflow, offering their customers more options for air travel within India.
According to Travelport, Vistara will undoubtedly become one of the key carriers in the India region. “We look forward to assisting them showcase their brand and products to our 67,000 travel agency subscribers worldwide, growing their bookings on a global scale,” said Damian Hickey, Vice President, Global Distribution Sales & Services, APAC, Travelport.
As part of this new agreement, Vistara has also signed up to participate in Travelport’s suite of airline merchandising solutions via its industry-leading Travelport Merchandising Platform, and will become the 85th carrier to leverage Travelport’s Rich Content and Branding technology to establish and increase its brand presence across the globe.