The European Travel Commission (ETC) has launched “Roll the Dice”, a new interactive online campaign aimed to educate, motivate and engage users to discover Europe as the most diverse travel destinations worldwide.
“Roll the Dice” is an online board game developed as a multiplatform application with strong focus on social media. Game players can create the perfect itinerary by answering quiz questions about European destinations in a very entertaining way and share their travel experience with friends by sending funny postcards via different social media channels. The result is that these pan-European routes will inspire players and drive them to real action in Europe.
Through the online campaign, the ETC follows up on the invented board game developed for the EuroShorts Film Competition.
The campaign is part of the initiative “Destination Europe 2020” in cooperation with the European Commission.
You can “roll the dice” here.