Ryanair Partners With Amadeus For Travel Agency Distribution

Michael O’Leary, CEO Ryanair and Holger Taubmann, SVP Distribution, Amadeus. Photo source: Amadeus

Low cost carrier Ryanair has launched a new GDS partnership with Amadeus that will allow Amadeus-affiliated travel agents across Europe to distribute the airline’s low fares and full ancillary services content for the first time in over a decade.

The deal follows the August launch of the airline’s Business Plus fares and is expected to further improve the airline’s business travel offering.

“With more than 27 percent of our customers already traveling on business, we are continuing to improve Europe’s best business service, with the lowest fares, most on-time flights and our tailored Business Plus service,” Michael O’Leary, Ryanair CEO,  said.

The deal with Amadeus will include distribution of Ryanair’s Business Plus fares that offer business and corporate travelers flexible ticket changes, a 20kg bag allowance, fast-track at airports, priority boarding and premium seating.

“For business travelers, corporations and TMCs, this agreement will mean greater access to our low fares and Europe’s largest route network,” Mr. O’Leary added.

Under the terms of the agreement Amadeus subscribers will not be subject to any surcharge when booking Ryanair and the fares displayed via Amadeus will have parity with Ryanair’s other distribution channels, including its website.

“Our technology will enable travel agencies to book Ryanair flights easily and seamlessly. For our subscriber partners, this agreement underlines our commitment to continued innovation in order to offer the widest possible range of airline content,” Holger Taubmann, Amadeus’ SVP Distribution, said.

Ryanair’s content will be available via Amadeus as of 1 November 2014.