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Louis Cruises To Launch New Brand: Celestyal Cruises

The Louis Cristal cruise ship. Photo @ Louis Cruises

The Louis Cristal cruise ship. Photo @ Louis Cruises

Louis Cruises recently announced plans to launch a new brand in September 2014: Celestyal Cruises.

Two of the ships in the Louis Cruises fleet will be branded under the colors of the new subsidiary brand. More specifically, the two ships sailing out of Piraeus and Lavrion (Louis Cristal and Louis Olympia) will be branded Celestyal Cruises as of 2015.

The complete brand launch will be coming in September.

According to the cruise line, Celestyal stems from celestial, which means pertaining to the stars and heavenly or divine.

“By launching Celestyal, the company is expanding the Louis Cruises portfolio thereby reflecting the divine, real Greek experience that one enjoys when sailing with us,”  said Kyriakos Anastassiadis, CEO of Louis Cruises.

“Louis Cruises has also chosen this name to honor its ancestors, the Ancient Greeks, who were among the first peoples to use celestial navigation – by the third century BC; Greek mariners were using the Little Bear to navigate their ships,” Mr. Anastassiadis said.

Louis will continue to operate cruises and its ship management and chartering business.

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