Emirates has become the first airline to introduce Audio Description on movies for visually impaired passengers on its inflight entertainment system, ice Digital Widescreen.
Emirates’ ice (information, communication and entertainment) now offers Audio Description soundtracks on 16 Walt Disney Studios Motion Pictures films including Frozen, Saving Mr. Banks, Cars 2, Monsters University, Marvel’s The Avengers, Toy Story 3 and all four Pirates of the Caribbean movies.
“Making entertainment accessible to our diverse customers is very important to us. It was our motivation to introduce movies that can be enjoyed by customers with visual difficulties,” said Patrick Brannelly, Emirates’ Vice President Corporate Communications Product, Publishing, Digital & Events.
In 2007, Emirates also worked with Walt Disney Studios Motion Pictures to introduce Closed Captions, the technology used by the hard of hearing, for the first time in inflight entertainment. As well as showing the actors’ dialogues in subtitles, Closed Captions also include references to sound effects used in the movie.
This August ice Digital Widescreen will offer over 50 movies with Closed Captions.
The airline’s ice Digital Widescreen offers a staggering choice of over 1,800 channels of entertainment, including over 400 movies from around the world, hundreds of hours of TV and thousands of hours of music from contemporary to classical.
Emirates’ ice was recently awarded the “World’s Best Airline Inflight Entertainment” award at the Skytrax World Airline Awards for the 10th consecutive year.