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Travel & Tourism industry news by Greek Travel Pages (gtp)

TripAdvisor To Acquire Viator For $200 Million

tripadvisor_viatorTravel site TripAdvisor recently announced that it has entered into an agreement to acquire Viator, a leading resource for researching and booking destination activities around the world.

The acquisition is expected to close during the third quarter of 2014 as it is subject to the completion of customary conditions. This will be Tripadvisor’s fourth acquisition in 2014, following lafourchette, Tripbod, and Vacation Home Rentals.

The purchase price for the transaction is approximately $200 million, subject to adjustment.

“Viator will be a great addition to the TripAdvisor family, as online and mobile bookings for attractions and activities represents a huge opportunity for our business,” said Stephen Kaufer, president and CEO of TripAdvisor.

Viator features more than 20,000 bookable tours and attractions and more than 600,000 reviews, photos, and videos submitted by travelers.

“Travelers want to explore local attractions while on their trip, and Viator’s depth and breadth in global attractions combined with their seamless booking experience will provide immediate benefit to our community, whether in the planning phase or on the trip,” Mr. Kaufer added.

Viator’s selection of tours and activities spanning 1,500 destinations are considered a strong complement to TripAdvisor’s wealth of in-destination planning resources.

“We share a vision for providing the resources travelers need to plan and have the perfect trip, and this deal would enable Viator to help more travelers experience the best activities their destination has to offer,” said Barrie Seidenberg, CEO and president of Viator.

Viator works with the best local operators to provide travelers with access to tours and activities in popular destinations worldwide. In addition to its consumer-direct business, Viator also provides local experiences to more than 3,000 affiliate partners, including some of the world’s top airlines, hotels and travel agencies.

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