Health and wellness tourism in Greece posted a decline of 43 percent in current value terms in 2013, according to a recently released country report by Euromonitor International.
According to the report, the decline derived primarily from medical tourism, with poor infrastructure and major cuts in the healthcare system amidst the recession hindering growth and the capacity to offer services.
In regards to prospects, the report said that Greece’s spa category is set to continue to register positive growth, albeit still from a low base.
“With the number of hotel/resort spas expected to increase further, reaching 370 outlets by the end of the forecast period, growth in value sales is set to be positive, with a six percent compound annual growth rate (CAGR) at constant 2013 prices,” Euromonitor informed.
For more information on the report, press here.
Euromonitor International is a leading provider of global business intelligence and market analysis and provides research data and analysis for industries, countries, companies, and consumers.