Effective 16 July, KLM Royal Dutch Airlines will offer 24/7 service via LinkedIn, allowing customers to approach the airline with general and flight-related queries on topics such as seat reservations, rebooking a ticket or making arrangements for extra baggage.
KLM is the first in the world offering service via this business-oriented social media platform.
“After Facebook, Twitter and VKontakte, adding service via LinkedIn is in line with KLM’s strategy to be where our customers are,” said Martijn van der Zee, Senior Vice President E-Commerce AIR FRANCE KLM.
LinkedIn attracts business people worldwide, many of whom regularly travel by air. “This makes it an interesting platform for KLM,” he added.
Apart from career opportunities, over 70,000 followers on LinkedIn currently already benefit from KLM’s business-oriented blogs and posts and extensive product information.
According to KLM, by adding LinkedIn to its range of webcare platforms, the airline offers its customers even better service.
KLM has more than 10 million fans and followers on social media and receives more than 35,000 mentions a week, around 4,500 of which are queries. Customers can contact KLM in one of 10 different languages: Dutch, English, German, Spanish, Portuguese, Italian, French, Norwegian, Russian and Japanese.