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Travelport Signs New Global Distribution Agreement With United Airlines

United_Airlines_Travelport recently announced a new long-term agreement with United Airlines, which will add to the availability of the carrier’s best inventory and prices.

The agreement will also provide access to ancillary products through the state of the art airline merchandising technology offered under the Travelport Merchandising Platform umbrella, including the adoption of Travelport’s Rich Content and Branding.

Rich Content and Branding enables airlines to more effectively present the value proposition for their products through detailing their offers, including services and/or ancillary services available for purchase, as well as options to upgrade to alternative products via the Travelport Travel Commerce Platform and travel agencies in a manner more similar to the airline’s own consumer-focused website experience.

United joins well over 40 other carriers around the globe — ranging from full-service, network carriers, to smaller regional airlines, to low-cost airlines — that have already signed up to use this solution which goes live in the next version of the Travelport Smartpoint agency desktop due this year.

“United will be able to leverage Travelport’s leading technology to grow their global reach, promote their brand to travelers all over the world and most importantly maximize the revenues they are able to generate per seat sold,” said Derek Sharp, managing director, Global Distribution Services and Sales, Travelport.

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