For the first time since the 2014 Olympic Games were held in Athens, hotels in the Greek capital are recording high occupancy levels, according to the president of the Hellenic Chamber of Hotels, Yiorgos Tsakiris.
Speaking to the Greek press, Mr. Tsakiris said the high occupancy rate is a result of increased international tourist arrivals and conferences being held in Athens.
The Greek capital’s decline as a destination, especially from 2008 onwards, seems to have reversed.
Official data has shown that arrivals to Athens were up by 30.4 percent in May. During the first five months of the year, the growth rate reached 34.4 percent compared with the same period in 2013.
According to the Association of Greek Tourism Enterprises, this year Athens will welcome 750,000 additional arrivals.
TBEX 2014: All Eyes On Athens In October
This October, Athens will host TBEX Europe 2014 – an event that gathers some 1,000 travel bloggers, writers, new media content creators, and social media savvy travel industry professionals.
The choice of Athens to host the TBEX event this year is considered an extremely important development for the city’s placement and image within the international travel and tourism industry.
Destinations that host TBEX, receive enormous and immediate promotion through all online platforms for social and professional networking, which aggregate hundreds of millions of views, reports and posts, before, during and after the meeting.