Differentiated content and product offering results in need to redefine vision and definitions of business operations
Travelport, a leading travel commerce marketplace providing distribution, technology, payment and other solutions for the $7 trillion global travel and tourism industry, recently outlined details of its new global brand vision and strategy.
In a bid to more accurately describe the role Travelport now plays in the global travel distribution chain, the new vision is a significant departure from historical GDS terminology and language.
The new company vision was developed to more closely align with what Travelport now offers the industry, as opposed to over 40 years ago when it was first developed by airlines and largely concentrated on basic air transaction processing. The new vision, “The platform that is redefining travel commerce for our customers,” reflects this evolution.
Travelport’s differentiated content and product offering now includes: eNett payment solutions, enhanced air content, expanded hotel content, and airline merchandising.
As part of the brand re-launch, Travelport has taken the opportunity to more clearly define its key business activities by re-naming its two main operational areas. First, its Travel Commerce Platform, including merchandising, reservations, payments and workflow management, which accounted for 95 percent of its revenue in quarter one this year, and second, its Technology Services business through which it provides IT services to airlines for their internal and direct channel use.