Singapore Airlines has signed an agreement with the Formula One Group to be the title sponsor of the Formula 1 Singapore Grand Prix.
This year’s event will be named the 2014 Formula One Singapore Airlines Singapore Grand Prix and take place 19-21 September at the Marina Bay Street Circuit.
“We are thrilled to be taking up the title sponsorship of one of the most exciting races on the F1 calendar, and we are especially pleased to be doing so in the lead-up to Singapore’s 50th birthday next year,” said Singapore Airlines CEO, Goh Choon Phong.
Singapore Airlines has always supported the development of sports and tourism and expects its involvement in the world’s first F1 night race to enhance both for the benefit of Singaporeans and visitors, an announcement read.
“Given the iconic brand’s phenomenal global reach, this synergistic partnership will provide the widest exposure and fantastic opportunities in the promotion of both Singapore and Formula 1 around the world,” said Ong Beng Seng of Singapore GP Pte Ltd.
Asian Aviation is Singapore Airlines’ General Sales Agent (GSA) for Greece.