Lufthansa: Bookings For Premium Economy Class Begin In May

Premium Economy Class A340 cabin view. Photo: Lufthansa

Comfortable new seats and up to 50 percent more room create a new travel experience at an affordable price

The new Premium Economy Class of Lufthansa can be booked from May onwards and will be available from November 2014, initially on the Boeing 747-8, an announcement read. The new seats will gradually be fitted on the entire long-haul fleet within twelve months.

According to Lufthansa, the Premium Economy Class will create a completely new travel experience that combines affordability with greater comfort.

Photo: Lufthansa

“The seats offer up to 50 percent more room than Economy Class and will position us in a premium segment within the international competitive environment,” said Jens Bischof, CCO & Member of the Lufthansa German Airlines Board in charge of Sales, Product and Marketing.

The new product will enable Lufthansa to meet the requirements of many business and private passengers who travel with other airlines in a similar travel class or who fly Economy Class due to travel specifications.

Following the introduction of its new full-flat Business Class, Lufthansa created a much wider gap between Economy and Business Class. As a result, there is now room for its new Premium Economy Class, which offers considerably more space and comfort as well as many additional product features, but is closer to Economy Class than Business Class in terms of its average prices.

The move also means that Lufthansa is introducing a completely new travel class for the first time in 35 years.

“The design and features of the new seat in particular are based on extensive passenger surveys and workshops with sales partners – a process that has been successfully used at Lufthansa,” Mr. Bischof said.

According to the airline, following the upgrade of its First and Business Class, the installation of 3,600 seats on all 106 of its long-haul aircraft in just one year will mean another step towards becoming a five-star airline.

“We expect to see more than 1.5 million passengers per year in our new Premium Economy Class,” he added.