Greece’s comeback as an international tourism destination is one of the main topics at the ITB exhibition taking place in Berlin, Germany.
FVW Mediengruppe, Germany’s leading travel industry media group, ran a story on Greece’s comeback in an issue of its daily newspaper that includes the news of ITB in German and English. Each day more than 25,000 copies are distributed at the entrances, to all exhibitors and visitors of ITB 2014.
Journalist Paul Needham, reported that Greece “is basking in the glow of a strong rise in bookings for summer 2014 as Germans return to the destination which started its turnaround in 2013.”
Foreign visitor numbers to Greece rose 15 percent in the first nine months of 2013. Most major markets, including Germany, Russia, France and Italy, delivered growth.
German visitor numbers last year rose 7.5 percent to 2.3 million, accounting for more than 29 million room nights.
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FVW media group has more than 40 years of expertise in tourism.