Some 1,800 vacation packages to Greece were either purchased or pre-booked by Scandinavians during Grekland Panorama, the first dedicated travel and taste fair for Greece that took place 14-16 February at the venue Globe Arenas, Annexete, in Stockholm.
Grekland Panorama hosted some 100 exhibitors from Greece that represented destinations, hotels and tourism enterprises. The main sectors presented at the fair were tourism, gastronomy and culture.
According to organizers North Events, more than 7,000 visitors flocked to the 3,000 sq.m. exhibition space at the Globe Arenas venue during the two days the exhibition was open to the public.
Visitors at Grekland Panorama took part in numerous parallel events, contests and activities and received valuable information on many destinations, hotels, products, services and offers.
Greece’s popularity in Scandinavia is on the up
The success of the first Grekland Panorama highlighted the potential that exists for Greece in the Swedish market. According to data presented by tour operators at the exhibition, 672,000 Swedes visited Greece last year, which is a nine percent increase compared to 2012. For 2014, a further 8-10 percent increase is expected.
Greece, however, is gaining in popularity in other Scandinavian markets as well with Norway producing the highest booking rate to Greece at the moment: a 12 percent increase compared to the same period last year.
Major tour operators of the Nordic market such as Apollo Kuoni, Airtours, Ving, Solresor, Tema Resor and TUI Fritidsresor were present at the exhibition and held meetings with representatives of participating Greek destinations and businesses. The main supporters of Grekland Panorama included the Greek Tourism Ministry, the Greek National Tourism Organization, the Hellenic Chamber of Hotels, the Hellenic Federation of Hoteliers and the Hellenic-Swedish Chamber of Commerce.
The dates of the Grekland Panorama 2015, will be announced soon.
Greek Travel Pages (GTP) was one of the main media sponsors of the fair.