Emirates is the most valuable airline brand worldwide for the third consecutive year, according to The Brand Finance Global 500 report for 2014 that was released recently.
The airline, now at the 234th position in the list, is also the most valuable brand in the Middle East for the fourth consecutive year, and is currently valued at US $5.48 billion, an increase of 34 percent over its 2013 value.
Emirates’ brand platform “Hello Tomorrow” aims to connect people and cultures by creating relevant and meaningful experiences that are shaping the world. “It is an intrinsic part of airline’s aspirations to evolve into a global lifestyle brand – not just offer a way to connect people from one point to another, but work as a catalyst to connect people’s hopes, dreams and aspirations,” an announcement by the airline said.
A global audience now has diverse ways of engaging with Emirates through iconic sponsorships such as the FIFA World Cup and Formula One, to its many social media platforms.
Emirates is now one of the most engaged brands on Facebook not only in the airline category but amongst other lifestyle brands, with posts about its fleet, products, sponsorships and crew. Emirates is also the world’s largest airline on LinkedIn, and has an active presence on YouTube, Instagram and Google Plus.
With a fleet of 212 aircraft, Emirates operates services to 141 destinations in 80 countries from Dubai.
Brand Finance, the world’s leading brand valuation consultancy, releases its annual Brand Finance Global 500 report which assesses the dollar value of the reputation, image and intellectual property of the world’s foremost brands across diverse categories.