The Greek capital will once again be in the spotlight with the launch of the second edition of the annual Travel Trade Athens event at the Megaron Athens International Conference Center.
Travel Trade Athens is the signature annual trade event for the Greek capital hosting selected international buyers focused on Athens and Greece. The event will take place 14-15 April and host over 70 tour operators, tourism professionals, conference organizers and distinguished journalists from the United States and Europe.
The trade event was first introduced in 2013 as part of the strategy of the Municipality of Athens to promote the Greek capital in the international tourism market and inform foreign businesses and professionals on the destination’s tourism product and services.
Trade event to go beyond Athens
However, given the broad Greek and international interest expressed for the second edition of the trade event and on the occasion of the Greece Presidency of the Council of the European Union, the organizers have decided to extend the scope on a national level.
Hosted buyers and suppliers interested in other Greek destinations besides Athens can participate in the event as well.
B2B meetings, workshop and familiarization tour of Athens
During Travel Trade Athens 2014, Greek tourism enterprises and professionals from Athens and other Greek destinations will have the opportunity to attend pre-arranged B2B meetings with targeted visitors from abroad to present their services and products and discuss cooperation possibilities.
A workshop will also be held on City Tourism Development with special guest speakers from abroad and Greece as well as leading representatives of international organizations.
The two-day event will also include a hospitality program and an extensive acquaintance program of the Greek capital to present the tourism portfolio and competitive advantages of Metropolitan Athens as a tourism destination.
It is reminded that during the first Travel Trade Athens, held in April 2013, over 1,400 meetings were held between hosted buyers and businesses of Athens.
Click here to register to attend Travel Trade Athens 2014. The registration deadline is 28 February 2014 while special offers are available for those who register by 31 January 2014.
Travel Trade Athens 2014 is organized by the Athens Development and Destination Management Agency through the Athens Convention & Visitors Bureau (ACVB) with the cooperation of the European Tour Operators Association (ETOA).
The trade event is supported by international organizations such as World Youth Student & Educational Travel Confederation and International Gay & Lesbian Travel Association (IGLTA) and the main tourism sectoral associations of Greece: Hellenic Chamber of Hotels, Association of Greek Tourism Enterprises, Panhellenic Federation of Hoteliers, Hellenic Association of Travel and Tourist Agencies, General Panhellenic Federation of Tourism Enterprises and Athens–Attica & Argosaronikos Hotel Association.
GTP is among the main media sponsors of the event.