Thessaloniki was recently promoted as a city break destination to the emerging markets of Russia and Germany during a recent press trip organized by private marketing company for Greek tourism Marketing Greece and the Thessaloniki Hotels Association.
Greece this year counted two million German and one million Russian tourist arrivals.
From 28 November to 1 December, Thessaloniki welcomed Russian journalists Julia Dianova from 247.ru, Irina Malvinskaya from Style.rbc.ru, Elena Kirilenko from Collezioni, Nadezhda Prusenkova from Voyage and Ekaterina Lazarenko from Grazia.
The group of journalists visited the Greek northern city’s main attractions, indulged in the local cuisine and Mediterranean culinary dishes and had a small sample of Thessaloniki’s unique and popular nightlife. Moreover, the representatives of Russian media outlets were particularly impressed by the tour of the Royal tombs at the Vergina archaeological site and the review of the Thessaloniki’s rich history.
The second press trip was for representatives of the German media and was held 5-8 December. Journalists Christa Maria Sigg from Die Abendzeitung, Anne Bennewitz from Märkischer Markt and Märkischer Sonntag, Georg Moeritz from Sächsische Zeitung, Wolfgang Risch from Südwest Presse and Marinos Kaloglou from Weser Report toured Thessaloniki’s archaeological sites, sampled the local cuisine and visited the city’s 4th Biennial of Contemporary Art entitled “Everywhere but Now.”
Moreover, the German journalists got to know Greek nature in the winter during their tours in the Pieria regional unit, The journalists visited Dion, Olympus and Litohoro.
According to Marketing Greece, the new cooperation launched with the Thessaloniki Hotels Association was just the beginning of a series of cooperations the company plans to launch with other Greek tourism associations and agencies to promote Greece to target international markets.