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Kefalogianni Aims For A Common Communication Strategy With Greece’s Regions

Greek Tourism Minister Olga Kefalogianni

Greek Tourism Minister Olga Kefalogianni

The Tourism Ministry wants to develop a national communication strategy with Greece’s regions to successfully promote the country domestically and abroad.

During the recent Philoxenia exhibition in Thessaloniki, the tourism ministry and the Greek National Tourism Organization (GNTO) invited representatives from Greek regions and tourism bodies (SETE, HATTA, etc.) to discuss cooperation on the country’s national tourism plan.

During her speech, Mrs. Kefalogianni referred to the pillars of the national communication strategy, which see to:

– address the stereotypes caused at Greece’s expense by the crisis
– strengthen the brand “Greece” around the world
– properly present and support several regional destinations
– increase promotion on destination Greece to place the country among the five most famous around the world

The tourism minister underlined that to achieve the above, the ministry and the country’s regions and tourism bodies must follow a common line in regards to Greece’s promotion.

Mrs. Kefalogianni expressed optimism that Greece will have good results next year, as early bookings are already reporting a positive response for the next tourism season.

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