“A bike ride for a good cause. Raising voluntary contributions for UNICEF and Children of the World.”
Associates of the Athens-based hotels Grande Bretagne and King George recently supported the Starwood EAME Road to Awareness (R2A) fundraising program for children in the Greek capital.
Road to Awareness is a Starwood initiative through which participating hotels in Europe support the work of UNICEF, with various actions. In this case, the Hotel Grande Bretagne and King George, with the help of its volunteer associates, organized the 1st Bike Ride, Road to Awareness – Athens 2013 earlier this month to raise money for UNICEF until the end of December 2013.
With Syntagma Square (opposite the two hotels) as the starting point, the bike ride included crossing the center of Athens, riding past the Acropolis and reaching the sea front in a 35 km long route.
Hotel Grande Bretagne said the basic goals of the initiative were to strengthen the team spirit of the company and to support CSR activities such as the Starwood program for UNICEF.