Travelport, a leading provider of critical transaction processing solutions and data to companies operating in the global travel industry, recently announced that European low cost carriers, Jet2.com and Norwegian, are the latest participants in the aggregated shopping component of its recently launched Travelport Merchandising Platform.
Travelport Aggregated Shopping, which forms part of the ground-breaking Travelport Merchandising Platform, was unveiled last month with launch carrier EasyJet. The solution gives airlines the ability to distribute their content in the way they choose to, and for travel agents to be able to sell this through a consistent, efficient workflow.
With the two new European carriers added, further low cost fares on nearly 540 routes and over 170 destinations can now be shopped, compared and booked by travel agents in the same efficient way:
- Jet2.com, a leading leisure low cost carrier operating 42 aircraft from eight UK airports, operates 178 routes to more than 50 destinations.
- Norwegian, the second largest airline in Scandinavia and the third largest low-cost airline in Europe, operates 359 routes to 121 destinations in Europe, North Africa and the Middle East.
The second solution offered by the Travelport Merchandising Platform – Travelport Ancillary Services – is also already live with a wide range of airlines, including Air France, Alitalia, Aegean Airlines, Air New Zealand and KLM. This component allows travel agents to sell airline ancillaries such as lounge passes, seats and bags, within their existing workflow rather than by booking on an airline website.
The final component offered by the merchandising platform – Travelport Rich Content and Branding – is scheduled to be launched later in the year. Currently in development with several partner airlines, this solution will allow airlines to market and retail their products more effectively by controlling how their product is visually presented and described to travel agents.
Travelport expects to make further announcements related to its merchandising platform over the coming months.