Greece’s medical tourism services were recently presented to the Russian market by the country’s leading hospitals within the framework of the “Greek Medical Tourism Workshop,” the first promotional medical tourism and health services event held in Russia.
“This workshop marks Greece’s entrance in the Russian market through this promising product,” the deputy head of the Federal Agency for Tourism of the Russian Federation, Evgeny Pisarevsky, said.
Mr. Pisarevsky said he was “surprised” in regards to the high quality of Greek hospitals and noted that he did not know the country could offer the specific product to medical tourists.
He added that due to the climate, gastronomy and cultural proximity to Russia, Greece is expected to “dominate the market in the next few years,” if efforts – to enter the specific niche market of medical tourism – continue.
According to the Association of Tour Operators of Russia (ATOR), medical tourists from Russia amount to some 300,000, with an annual growth rate of 20 percent.
During the Greek Medical Tourism Workshop, 10 private Greek hospitals, a number of luxury wellness centers and hotels (Grecotel hotel chain and Thermae Sylla Spa Wellness Hotel) attended over 210 business meetings with Russian facilitators, tour operators, travel agents and insurance companies.
During the meetings, ideas were exchanged in regards to the creation of special travel packages for Russian patients who would be interested in vacationing in Greece while in the country for recovery.
Based on current data, the most popular treatments and specialists that Russian patients/tourists seek abroad involve oncology, cardiology-diabetes, orthopedic rehabilitation, gynecology (including extracorporeal medical procedures), kidney problems, andrology problems, treatments for respiratory problems, cosmetology, tourism wellness, thermal springs, etc.
The workshop was held by tourism blog Tourism Today in cooperation with ATOR and under the auspices of the Greek Tourism Ministry and the Greek Foreign Ministry.
The Greek National Tourism Organization and the Public Properties Company supported the event.