Greek hoteliers overall remain optimistic for 2013 with significant improvements expected in occupancy while expectations on room rates vary depending on the type (city or resort) of hotel, according to the latest tourism barometer report conducted by GBR Consulting on the expectations of the Greek hospitality sector for the second quarter of 2013.
According to the report, although city hoteliers expect slight improvements in occupancy comparing 2013 with last year, they are forecasting significant drops in room rates.
“In that respect the Athenian hotel managers are the most pessimistic,” GBR said when referring to Athens specifically.
The city hoteliers of Thessaloniki expect a very similar second quarter comparing Q2 of 2013 with 2012.
They are slightly more pessimistic for their own hotels with mild decreases in both occupancy and ARR levels. For the market in general they expect stabilisation.
On the other hand, resort hoteliers remain very optimistic for 2013. GBR said they expect significant improvements in occupancy and rising room rates.
The report showed that hoteliers on Crete are by far the most optimistic.
In regards to owners of two-star Greek hotels, GBR said they are “the most pessimistic, expecting falling occupancy and room rates.”
For the full results of the study, press here.