Amadeus, IAG Sign New Long-Term Content Agreement
Amadeus has signed a new long-term content agreement with International Airlines Group (IAG)*, one of the world’s largest airline groups.
The agreement, which covers British Airways, Iberia, and Iberia Express, allows Amadeus subscribers to continue to benefit from accessing the same level of fares, availability and functionality as previously.
“Reaching a new content agreement with IAG has been a clear commercial priority for Amadeus for some time, in order to ensure that our subscribers can continue to access British Airways, Iberia and Iberia Express flights,” said Holger Taubmann, senior vice president, distribution, Amadeus.
Amadeus plays a critical role in the distribution space ensuring global reach to travel agencies across the world.
Today 80 percent of Amadeus bookings worldwide are made on airlines with which Amadeus has a content agreement.
* Formed in January 2011, IAG is the parent company of British Airways, Iberia and bmi. It is a Spanish registered company and one of the world’s largest airline groups with 377 aircraft flying to 200 destinations and carrying more than 54 million passengers each year. It is the third largest group in Europe and the sixth largest in the world, based on revenue.