GNTO Announces Actions For 2013 Tourism Season
The Greek National Tourism Organization’s (GNTO) communication activities for this year’s tourism season were presented today, Tuesday, 26 February, by the organization’s secretary general Panos Livadas at an event held at the Acropolis Museum.
The GNTO this year aims to manage Greece’s brand name in the best possible way to international tourism markets despite a 30 percent cut in funds for advertising and promotion.
Mr. Livadas presented 12 actions to promote the image and identity of the country’s tourist product and manage the brand name “Greece.”
Full coverage to follow.